Privacy Policy

Our site is operated by Kirkby (Tyres) Limited on behalf of Advance Tyre Specialists Ltd. Kirkby (Tyres) Limited are responsible for all aspects of this website and Privacy Policy, other than the content specifically relating to Advance Tyre Specialists Ltd for which Advance Tyre Specialists Ltd are responsible. We take your privacy seriously. Please read the following to learn more about how we collect, store, use and disclose information about you when you interact or use our website or any related events, trade shows, sales or marketing, and / or if you use any of our products.

Contact details of Advance Tyre Specialists Ltd can be found [HERE]

Kirkby (Tyres) Limited is a privately owned company (Company Number 00605978) the company is registered with the Data Protection Commission (DPC).

What does this Privacy Statement cover?

This Privacy Statement covers our treatment of information that we gather when you are accessing or using our Website or when you contact us in any manner. We gather various types of information, including information that identifies you as an individual (“Personal Information”) from our users, as explained in more detail below.

What information do we collect?

Information you provide to us:

When you use our Website: We may collect any Personal Information that you choose to send to us or provide to us, for example, in our online quotations. If you contact us through our website, we will keep a record of our correspondence.

When you buy our products: We receive and store information you provide directly to us. For example, when purchasing goods from us, we collect Personal and Business Information, by way of your customer account application form.

The types of information we may collect directly from our customers  include: names, email addresses, postal addresses, phone numbers, job titles, transactional information (including goods purchased), as well as any other contact or other information they choose to provide to us or upload to our systems. 

Information we automatically collect:

When you use our Website: When you visit our website, we collect certain information related to your device, such as your device’s IP address, referring website, what pages your device visited, and the time that your device visited our website. 

How do we use your information?

We will use the information we collect via our Website:

• To administer our website, our events, and for internal operations, including troubleshooting, data analysis, testing, statistical and survey purposes;
• To improve our website to ensure that content is presented in the most effective manner for you and for your computer;
• To analyse customer’s use of the Website for trend monitoring, marketing, and advertising purposes;
• As part of our efforts to keep our Website safe and secure.

We may use the information we collect from our customers in connection with the Products we provide for a range of reasons, including:

• To set up a user account;
• To provide, operate and maintain the products;
• To manage our customers’ use of the products, respond to enquiries and comments and provide customer service and support;
• To investigate and prevent fraudulent activities, unauthorised access to the Products, and any illegal activities.

How do we share and disclose information to third parties?

We do not rent or sell your Personal Information to anyone. We may share and disclose information (including Personal Information) about our customers in the following limited circumstances:

Vendors, consultants and other service providers: We may share your information with third party vendors, consultants and other service providers who we employ to perform tasks on our behalf. These companies include our payment processing providers, website analytics companies (e.g., Google Analytics), CRM service providers, and email service provider’s .

We reserve the right to access, read, preserve, and disclose any information as necessary to comply with a legitimate law or court order.

Is my personal information secure?

Kirkby Tyres Limited maintain current IT regulations. We use appropriate technical, organisational and administrative security measures to protect any information we hold in our records from loss, misuse, unauthorised access, disclosure, alteration and destruction. 

Unfortunately, no company or service can guarantee complete security. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

Cookies and other tracking technologies

Our website and some of our Services use cookies and other similar tracking technologies to uniquely identify your browser and to gather information about how you interact with our Websites and Services.

We also utilise Google Analytics, a web analysis service provided by Google, to better understand your use of our Websites and Services. Google Analytics collects information such as how often users visit the Websites, what pages they visit, and what other sites they used prior to visiting. Google uses the data collected to track and examine the use of the Websites, to prepare reports on its activities, and share them with other Google services. Google may use the data collected on the Websites to contextualise and personalise the ads of its own advertising network. Google’s ability to use and share information collected by Google Analytics about your visits to the Websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google offers an opt-out mechanism for the web, available here.

What choices do I have?

You can always opt not to disclose information to us, but keep in mind some information may be needed to register with us or to take advantage of some of our features.

Marketing Communications

To receive our marketing communications, you will need to opt-in via the contact forms on our website and give your explicit consent.  We may however send you marketing communications regarding a product or service you have previously signed up to. You can opt-out of receiving promotional or marketing communications from us at any time, by using the unsubscribe link in the email communications we send.

If you have any account for our Services, we will still send you non-promotional communications, like service-related emails.

How can I update and access my information (Exercise my Data Subject Rights)?

If you would like to access, review, update, rectify, and delete any Personal Information we hold about you, or exercise any other data subject right available to you under the EU General Data Protection Regulation (GDPR), please email: DPO@kirkbytyres.co.uk

Please note that we may still use any aggregated and anonymised Personal Information that does not identify any individual, and may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Linked Websites

For your convenience, hyperlinks may be posted on our Websites that link to other websites (the “Linked Sites”). We are not responsible for, and this Privacy Statement does not apply to, the privacy practices of any Linked Sites or of any companies that we do not own or control. Linked Sites may collect information in addition to that which we collect on the Websites. We do not endorse any of these Linked Sites, the services or products described or offered on such Linked Sites, or any of the content contained on the Linked Sites. We encourage you to seek out and read the privacy statements and policies of each Linked Site that you visit to understand how the information that is collected about you is used and protected.